Marketing Success for Produce Farmers

FREE 2-Day Workshop

Day 1: February 4, 2019
Day 2: February 7, 2019

8:30am – 4pm
Stonewall Farm
242 Chesterfield Rd., Keene, NH 03431

familyfarmed flyer

Register today!

Farmers may attend one or both workshops and will receive the FamilyFarmed manual of their choosing. Attend both days and receive both manuals!

Day 1: Marketing, Branding, & Promotion
Who is your customer and why do they buy? Meeting the needs and values of your customers is fundamental to creating a healthy long-term relationship — a relationship that requires attention to details from varieties, quality, pricing, communication, sequential planting, quality control, merchandising, trends, and more.

Day 2: Efficiency & Cost of Production:
Postharvest Systems & Crop Planting
Cost-effective and scale-appropriate systems are critical for a small or mid-sized farm to compete in any market. Success requires good postharvest practices to preserve quality and shelf life, as well as thought-out crop planning that includes a sequential planting/harvest plan.

Facilitated by Atina Diffley: Organic farmer & author of the 2012 award winning memoir, Sweetcorn: Organic Farming Works. FamilyFarmed’s Farmer Training program has provided workshops for more than 14,000 farmers in 43 states on best practices in farm operations, handling, food safety, and marketing.

 

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