Marketing Success for Produce Farmers

FREE 2-Day Workshop

Day 1: February 4, 2019
Day 2: February 7, 2019

8:30am – 4pm
Stonewall Farm
242 Chesterfield Rd., Keene, NH 03431

familyfarmed flyer

Register today!

Farmers may attend one or both workshops and will receive the FamilyFarmed manual of their choosing. Attend both days and receive both manuals!

Day 1: Marketing, Branding, & Promotion
Who is your customer and why do they buy? Meeting the needs and values of your customers is fundamental to creating a healthy long-term relationship — a relationship that requires attention to details from varieties, quality, pricing, communication, sequential planting, quality control, merchandising, trends, and more.

Day 2: Efficiency & Cost of Production:
Postharvest Systems & Crop Planting
Cost-effective and scale-appropriate systems are critical for a small or mid-sized farm to compete in any market. Success requires good postharvest practices to preserve quality and shelf life, as well as thought-out crop planning that includes a sequential planting/harvest plan.

Facilitated by Atina Diffley: Organic farmer & author of the 2012 award winning memoir, Sweetcorn: Organic Farming Works. FamilyFarmed’s Farmer Training program has provided workshops for more than 14,000 farmers in 43 states on best practices in farm operations, handling, food safety, and marketing.


Monadnock Food Co-op Announces Third Year of Farm Fund: Supporting Sustainable Local Food Production

The Monadnock Food Co-op Farm Fund program, a partnership with the Cheshire County Conservation District, is now accepting applications from local farmers. Currently, in its third year, the fund has supported seven farms in our region.

This year, the Farm Fund will award up to $18,000 to help farms in Cheshire County and abutting New Hampshire towns develop or expand their production for wholesale markets, including selling to the Monadnock Food Co-op and Food Connects. Funds can be used to support a range of projects including the purchase of equipment and infrastructure, packaging and labeling design needs, and technical assistance.

The Request for Proposals and application are available at Applications are due February 1, 2019.

“The Farm Fund empowers local farmers to grow their businesses to help them become more financially sustainable,” said Michael Faber, Monadnock Food Co-op General Manager. “It also helps the co-op broaden its offerings of locally grown, raised, and made foods — that means more local food for you, your family, and our community.”

Tax-deductible donations to this fund can be made to the Cheshire County Conservation District at Additional fundraising activities will occur at the Monadnock Food Co-op, including a Round It Up Donation Drive in early 2019.


The Monadnock Food Co-op Farm Fund’s mission is to support local farmers in increasing sustainable food production and wholesale sales to contribute to a thriving local farm economy. This grant supports several of the co-op’s goals, including building a healthy, sustainable food system, supporting local farmers and producers, and contributing to a strong, sustainable and improving local economy.

For more information on eligibility, to apply for a grant, or make a donation to the fund, please visit or call Amanda Littleton at the Conservation District at 603-756-2988 ext 116.

9th Annual “Feast on This!” Film Festival

Presented by Monadnock Farm and Community Coalition and the Monadnock Food Co-op

The Monadnock Farm and Community Coalition (MFCC) and the Monadnock Food Co-op, have teamed up to present the 9th Annual “Feast on This!” Film Festival, an event to educate the community about the diverse issues affecting national, regional and local food and agricultural systems.

“We are genuinely excited by the variety of themes of this year’s lineup and look forward to the array of conversations that will ensue thanks to great panel discussions, moderators and guest appearances”, notes Roe-Ann Tasoulas, director of the MFCC; a coalition of 89 member-organizations that are working together to improve the local food system in the Monadnock Region. The film festival is sponsored by: Belletete’s, C & S Wholesale Grocers, Yankee Farm Credit, Savings Bank of Walpole, W. S. Badger, Archway Farm, NBT Bank, Stonewall Farm, Edward Jones/Allen Mendelsohn, Monadnock Conservancy, The Hungry Diner and The Works Café.

This year’s featured film,  “Farmers For America” is gaining media attention thanks to its timely exploration of the changing American farm scene and changing consumer trends. Narrated by “ Dirty Jobs” star, Mike Rowe, the film answers the question: As the average age of US farmers is pushing 60 years old, who will grow our food?

The film explores the delicate issue of transferring land from one farmer or farm family to the next. Hosting the film is MFCC member, National Center for Appropriate Technology (NCAT), who will moderate a 20-minute panel discussion following the film, peppered with local experts in farm transition who will share how they work to keep land in farming. “Farmers For America” will be shown at Stonewall Farm on Friday, November 9, 2018 at 6:30pm. Pisgah Farm will provide hors d’oeuvres.

MFCC is bringing back a new roster of short films from the Real Food Media’s POPup Film Festival on Saturday, November 10, 2018, 7pm – 9pm, at The Hive at Hannah Grimes Center. Ten, 4-minute award winning shorts feature real food heroes whose innovation in farming is changing the way the world eats. From former gang members turned urban farmers, to the sustainable farms of Kinkala, Africa, farmers are striving to meet the food needs of tomorrow.

This year, MFCC honors “Farmers Helping Farmers” a farm share program connecting people and farms by subsidizing the cost of summer CSA shares.  Jack Rixey, farm manager of Tracies Community Farm, is one of the members. “We are a group of farmers who gather regularly to talk about the joys and challenges of farming here among other things,” shares Rixey. “We want farming to be a viable and valued occupation and the high quality food we grow to be accessible to more familiies. That is why we started the farmshare program.”  Hors d’oeuvres by CC & D’s Market Café, a cash bar, and a makeover of The Hive by Machina Arts, sets the tone for a night of celebrating the creativity, vision, and hard work of local farmers.

Kicking off the Festival this year is “Fed Up!” a documentary produced by Katie Couric and Laurie David (producer of An Inconvenient Truth). Hosted by Monadnock Understands Childhood Hunger (MUCH) on Thursday, November 8th at 6:30pm at Franklin School, “Fed Up” argues “everything we’ve been told about food and exercise for the past 30 years is dead wrong,” according to the film’s synopsis. MUCH members will share how they work to get healthy food onto the plates of our region’s food insecure children.

Local beekeepers will join Community Garden Connections for a matinee screening of “More Than Honey” on Saturday, November 10th at 1pm at Antioch University New England.  This documentary investigates the cause of bee colony collapse disorder and illuminates how activists work to keep local bee populations viable. Popcorn grown by Community Garden Connections will be served during the film.

There is a suggested donation of $10 at each venue. $30 all-film festival passes will be for sell at each venue at film screenings. In honor of National Hunger Week, donations of food are welcomed at each venue and will be distributed to area food pantries.

For information, descriptions of films and updates on the Feast on This! Film Festival; visit the event page,

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Thursday, November 8, 2018, 6:30pm-8:30pm

Franklin Elementary School cafeteria, hosted by Monadnock Understands Childhood Hunger

Fed Up!

Everything we’ve been told about food and exercise for the past 30 years is dead wrong. FED UP is the film the food industry doesn’t want you to see. From Katie Couric, Laurie David (Oscar winning producer of AN INCONVENIENT TRUTH) and director Stephanie Soechtig, FED UP will change the way you eat forever.

Friday, November 9, 2018, 6:30pm – 8:30pm
Stonewall Farm, hosted by National Center for Appropriate Technology
Farmers For America, narrated by Mike Rowe
With the average age of the U.S. farmer pushing 60, and with young people unable to afford farmland and equipment, who will grow our food? Farmers For America explores the challenges our farmers are facing and the reasons why agriculture is facing a looming skills gap unlike anything we’ve ever encountered.

Hors d’oeuvres by CC&D’s Kitchen Market

Saturday, November 10, 2018,
1pm – 3pm
Antioch University New England, hosted by Community Garden Connections
More Than Honey

Over the past 15 years, numbers of colonies of bees have been decimated throughout the world but the causes of this disaster remain unknown. In the latest estimates, 1.5 million (out of 2.4 million total beehives) have disappeared across 27 states in the U.S.

Homegrown popcorn served.

7pm – 9pm
The Hive at Hannah Grimes Center

Brews + Bites + Real Food Media POPup Film Festival at The Hive at Hannah Grimes Center, a collaboration with Machina Arts!
Ten, 4-minute award-winning shorts feature real Food Heroes who are changing the way the world eats.
SHORTS: “Kelly Street Garden”, “At Needlepoint”, “Harmony Gardens”, “Under the Wall”, “Dictionary of a Food Hero”, “Edible Jungle”, “Homegirl”, “Mama Adrienne”, “Bread”, “Our Work is Life”
Cash bar and hors d’oeuvres by Pisgah Farm
Honoring Farmers Helping Farmers, a group of local farmers seeking to connect people and farms by subsidizing summer CSA shares.


Monadnock Farm and Community Coalition is a regional coalition who mission is to support a sustainable food system by cultivating community action and building collaborations to implement effective programs, projects and policies. We bring together our 89 member organizations and individual stakeholders regularly, in quarterly forums and in working group meetings to assure our collective work is on-going and efficient.

The Monadnock Food Co-op in Keene, NH is cooperatively owned and operated by people in our community, and exists to meet our community’s need for:

  • An accessible, community-owned downtown food market
  • A marketplace that welcomes and connects community
  • A healthy, sustainable food system
  • The support of local farmers and producers
  • Appropriate education and training for the community
  • A strong, sustainable and improving local economy

NH Eat Local Virtual Scavenger Hunt

Join the New Hampshire Food Alliance and New Hampshire Eat Local Month in a virtual scavenger hunt celebrating our local food system.

WEEK ONE: Who’s Your Farmer? (August 5 – 11, 2018)

  • A farmer at your local farmer’s market
  • A farmer you’ve never met before
  • Meat at the farmer’s market
  • Sample of cheese at a farmer’s market
  • Farm animal in a field
  • Heirloom fruit or vegetable
  • Farm that sells textiles (wool, fur, etc)
  • Pots of fresh herbs for sale
  • Carton of eggs
  • Basket of PYO berries

The first person to finish the list, or the person with the most items found, will win a fantastic prize: A gift certificate to a farmer’s market near YOU sponsored by Vital Communities Valley Food and Farm.

Remember that all items found must be produced in NH, and always ask before taking a photo.  See the full details below.

Follow the hunt on Instagram


How to Participate:

  1. Download Instagram on your phone, or use your existing account. Follow the instructions to create an account, or log in.
  2. Follow @NHEatLocalMonth and the @NHFoodAlliance to receive each week’s list.  Each account will post the weekly hunt.
  3. Find and photograph one of each of the items on that week’s list.
  4. After finding an item, post the photo to your Instagram account. In the photo’s description, say what the item is and tag it with #nheatlocalhunt so it can be counted!
  5. Continue to post your finds as the week goes on. All finds must be posted for that week by Saturday at midnight.
  6. After the week ends, the NH Food Alliance team will count the entries and announce a winner!


You could win one these four weekly prizes:

Vital Communities

A gift certificate to a farmer’s market near YOU, sponsored by Vital Communities Valley Food and Farm


A gift card to a Food Co-op near YOU, sponsored by the Monadnock Food Co-op


A gift card to the NH Made online store


A gift provided by the NH Department of Agriculture, Markets, and FoodDept ag

Thanks to our very generous sponsors!

Make sure to participate throughout August

The person with the most finds for the entire month will win our grand prize:

Colby Hill Inn

An overnight stay at the Colby Hill Inn in scenic Henniker, NH, generously provided in connection with NH Farm to Restaurant. This beautiful country eco retreat  features 14 guest rooms. The inn also offers a farm-to-table driven restaurant named The Grazing Room and full catering services for events and weddings, up to 120 guests, on its 5-acre property, which includes a barn that dates back to the 1840s.


Rules of the NH Eat Local Hunt

  • The NH Eat Local Hunt begins on August 5th and ends on September 1st.
  • All products found must be made or produced in NH.
  • All entries must be tagged with #nheatlocalhunt to be counted!
  • All photos submitted must be your own, and always ask before taking a photo.
  • The weekly winner will be whoever has the most finds by midnight on Saturday. The grand winner will be the person who has the most tagged finds by September 1st.