A Decade of Plaid Friday Celebrations in the Monadnock Region

For the tenth year, independent businesses and community members in the Monadnock Region will celebrate Plaid Friday on the day after Thanksgiving. This year’s event falls on Friday, November 29, 2019.

Individuals will wear plaid on Plaid Friday to show support for the local economy and their commitment to spending more of their dollars at locally owned businesses during the holiday season. Last year, nearly 400 community members pledged to participate in Plaid Friday.

To amplify this year’s event, Savings Bank of Walpole will host a Plaid Friday Week from Friday, November 29 to Tuesday, December 3.  The bank will set up information tables at each of their branches with Plaid Friday swag to inspire more people to participate in this year’s event.  Community members are encouraged to wear plaid throughout this week and stop by the bank’s Marlboro Street branch to take a selfie in front of the bank’s Plaid Friday backdrop.  Savings Bank of Walpole will then share these photos on social media to further promote this event.

“With Savings Bank of Walpole (SBW) being the community’s local bank, we want to show our support for our local businesses,” said Danielle Ruffo, Savings Bank of Walpole’s new Community Engagement Coordinator.  “SBW serves many customers in our community — and keeping your money local is what we are all about.  Supporting Plaid Friday and the ‘Shop Indie Local’ movement is all part of helping our local community thrive and grow.”

Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and festive alternative to the “Black Friday” consumer frenzy perpetuated by big box stores.  This event originated in Oakland, CA with the intent to bring back the times when shopping for friends and family was a pleasurable and leisurely activity.

A growing list of locally owned businesses will serve as Plaid Friday Hubs, photographing customers decked out in plaid and answering questions about this event.  View a list of Plaid Friday Hubs.

Local photographer Kim Peck will host a Plaid Friday Photo Booth outside of The Toadstool Bookshop at 12 Depot Square in Peterborough (times TBD). In Keene, Ted’s Shoe & Sport at 115 Main Street will host a Plaid Friday Photo Booth inside his store with Luxury Box Photo Booth, from 11:00 a.m. to 2:00 p.m.  The photo booth will then move to Elm City Brewery at 222 West Street (times TBD). Photos will be added to a Plaid Friday collage, celebrating all who wore plaid:

A number of participating businesses will offer specials to honor the day and thank community members for their support. View these specials.

Plaid Friday is part of the “Shop Indie Local” movement growing throughout North America.  From November 1 to December 31, Shop Indie Local encourages residents to choose local and independent businesses for more of their holiday purchases.

The Monadnock Region’s Plaid Friday event is sponsored by Beeze Tees Screen Printing, CC&D’s Kitchen, Cheshire Horse, Creative Encounters, Cultural Cocoon, The Dragonfly Shop,  Elm City Brewery, The Farm Cafe, Food Connects, Frogg Brewing, Hannah Grimes Marketplace, Joseph’s Coat, Korvin Appliance, LuvINK&Paper, The Luxury Box Photo Booth, Marcia Kayser, Mayfair Farm, Monadnock Food Co-op, One Stop Country Pet Supply, Peterborough Art Academy, Prime Roast Coffee, Savings Bank of Walpole, Ted’s Shoe & Sport, Toadstool Bookshops in Keene and Peterborough, Tribals – Rugs by Hand and  The Works Cafe.

The Food Collaborative Meeting Follow-Up

From the Food Collaborative


On behalf of the core team for The Food Collaborative, I want to express our great appreciation for everyone who was able to participate in our Launch Gathering on October 17th. We also appreciate those who were interested, but not able to attend. We know how busy life can get! We had a great time imagining the exciting community that we can build by strengthening our local food system through infrastructure development. Everyone is invited to join us and invite other interested/curious community members as we take our next steps forward. These steps include:

The community building team (“heart”) will meet on Monday, November 11th at 2 PM in the Buckminster Room at the Hannah Grimes Center, 25 Roxbury St in Keene.

The physical and logistics team (“brain”) will meet Wednesday, November 20th at 9 AM in the Vincent Room at the Keene Public Library, 60 Winter St.

These will be our only meetings in the remainder of 2019, but we will get back to work in January and by the end of 2020, we will develop a business plan for our multi-purpose food innovation center for downtown Keene. During our Launch Gathering, we brainstormed about the impacts our business could have on the community. Here is a summary of the the great ideas that were shared:

The Food Collaborative

Launch event at Hannah Grimes Center 10/17/19


Participants’ visions:

●     active teens cooking, culinary career skills

●     more local farms that are supported

●     expanded farmers’ market all year

●     food businesses and farms owned by the younger generation

●     fewer cars, more active transportation

●     pickling emporium

●     agritourism is strong

●     agri-culinary identity in the region

●     more local foods in our restaurants

●     thriving collaboration across existing organizations

●     neighborhood-focused markets

●     annual local food parade

●     local, fresh, healthy food is a right, not a privilege

●     intergenerational food education mentorship

●     hospital food is locally sourced

●     ag/food teaching programs have waiting lists

●     garden tool lending library

●     diverse community where food is a part of new life

●     food co-op and other stores selling 50% local

●     measurably large percent of food in schools is local

●     all schools have their own gardens

●     move toward bulk and away from single-use packaging

●     safe, social space for community meals

●     50% of lawns replaced with gardens

●     people come to tour the cheese caves

●     composting

●     heirloom seed research institute and climate change

●     increase in youth eating healthy

●     decreased homelessness due to rise in employment

●     food-related business incubator

●     ripple effect businesses

●     new jobs for farm to school processing

●     quantifiable decrease in food insecurity and increase in community health

●     Hannah Grimes shop has to expand

●     even more integration with KSC programs

●     students from KSC and AUNE stay in the region

●     internet-based business

●     we grow an expanded pallette of food to appeal to many cultures

●     extended learning opportunities and internships… wait list

●     food gauntlet; place with food trucks, food businesses, music, etc.

●     crickets

●     more microfinancing options

●     at next meeting: 3+ examples of food hubs

●     greenhouses

●     breweries, cideries, meaderies, distilleries, etc.

Resources to check into, recommended by participants:

Microfinance through local banks

Walldogs model


Conferences – Slow Food, Slow Money

food track at Radically Rural


“We don’t hire people to bake brownies, we bake brownies to hire people” – Greystone Bakery, Yonkers


Thank you so much and feel free to keep in touch!

Sarah Harpster (Feel free to email with any questions or to obtain a copy of materials from the launch gathering)

And the core team: Phoebe Bray, Jess Gerrior, Rachel Brice, and Roe Ann Tasoulas
Contact the Organizer

2019 Keene Winter Farmers Market

2019 Winter Farmers Market
at the Monadnock Waldorf School
Located at 98 S. Lincoln St
Saturdays 10-1pm

Join the Farmers’ Market of Keene for November and December as they move their market indoors to the Monadnock Waldorf School on S. Lincoln St. They’ll be there every Saturday from 10-1pm November 2 until December 21.

What you can find at the winter market

  • Organic bread and pastries
  • Organic produce
  • Chicken
  • Tinctures and salves
  • Handmade wood crafts
  • & more!

Learn How to Clean Frames, with Wine, Pie & Cheese

Last Workshop of the 2019 Season from Imagine That Honey!

Sunday, October 27, from 1 to 3pm Imagine That Honey, 283 Matthews Road, Swanzey, NH

Yes, Dean’s going to offer his third workshop while Jodi’s away… Imagine That Honey has a good supply of deep wooden Langstroth frames to be cleaned up; these are in good condition, and just need new foundation. Dean will provide the technique and experience he’s gained to clean, singe, and replace foundation. Maintenance and keeping clean, healthy equipment is all part of the beekeeping experience. Come have fun, talk bees, learn as you go, and enjoy a few delicious refreshments. Please RSVP to , or call 603-313-9202. Space is limited to the first 15 attendees. Cost is $10/person, or free to all past ITH Beginner or Advanced Students.

This workshop is weather permitting. We’ll post on the website if there is a need to cancel.

Learn more!