News

Marketing Success for Produce Farmers

FREE 2-Day Workshop

Day 1: February 4, 2019
Day 2: February 7, 2019

8:30am – 4pm
Stonewall Farm
242 Chesterfield Rd., Keene, NH 03431

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Register today!

Farmers may attend one or both workshops and will receive the FamilyFarmed manual of their choosing. Attend both days and receive both manuals!

Day 1: Marketing, Branding, & Promotion
Who is your customer and why do they buy? Meeting the needs and values of your customers is fundamental to creating a healthy long-term relationship — a relationship that requires attention to details from varieties, quality, pricing, communication, sequential planting, quality control, merchandising, trends, and more.

Day 2: Efficiency & Cost of Production:
Postharvest Systems & Crop Planting
Cost-effective and scale-appropriate systems are critical for a small or mid-sized farm to compete in any market. Success requires good postharvest practices to preserve quality and shelf life, as well as thought-out crop planning that includes a sequential planting/harvest plan.

Facilitated by Atina Diffley: Organic farmer & author of the 2012 award winning memoir, Sweetcorn: Organic Farming Works. FamilyFarmed’s Farmer Training program has provided workshops for more than 14,000 farmers in 43 states on best practices in farm operations, handling, food safety, and marketing.

 

Monadnock Food Co-op Announces Third Year of Farm Fund: Supporting Sustainable Local Food Production

The Monadnock Food Co-op Farm Fund program, a partnership with the Cheshire County Conservation District, is now accepting applications from local farmers. Currently, in its third year, the fund has supported seven farms in our region.

This year, the Farm Fund will award up to $18,000 to help farms in Cheshire County and abutting New Hampshire towns develop or expand their production for wholesale markets, including selling to the Monadnock Food Co-op and Food Connects. Funds can be used to support a range of projects including the purchase of equipment and infrastructure, packaging and labeling design needs, and technical assistance.

The Request for Proposals and application are available at https://monadnockfood.coop/farmfund. Applications are due February 1, 2019.

“The Farm Fund empowers local farmers to grow their businesses to help them become more financially sustainable,” said Michael Faber, Monadnock Food Co-op General Manager. “It also helps the co-op broaden its offerings of locally grown, raised, and made foods — that means more local food for you, your family, and our community.”

Tax-deductible donations to this fund can be made to the Cheshire County Conservation District at https://monadnockfood.coop/farmfund/#donate. Additional fundraising activities will occur at the Monadnock Food Co-op, including a Round It Up Donation Drive in early 2019.

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The Monadnock Food Co-op Farm Fund’s mission is to support local farmers in increasing sustainable food production and wholesale sales to contribute to a thriving local farm economy. This grant supports several of the co-op’s goals, including building a healthy, sustainable food system, supporting local farmers and producers, and contributing to a strong, sustainable and improving local economy.

For more information on eligibility, to apply for a grant, or make a donation to the fund, please visit https://monadnockfood.coop/farmfund or call Amanda Littleton at the Conservation District at 603-756-2988 ext 116.

Eat Local for the Holidays

By Samantha Cave, NH Food Alliance

Shift Your Shopping began officially on November 1st and will last until December 31st, giving you a full two months to think about buying locally for the holidays! To match your commitment to the local economy and community values, the NH Food Alliance is spreading holiday cheer by highlighting ways you can show love to local food businesses and farmers during the fall and winter months. As an official partner to Shift Your Shopping, the Food Alliance hopes to encourage you to give back to the families that feed you and to the food system in general.

Stores, Markets, and Co-ops

You might think that after summer ended, farmer’s markets go into hibernation during the colder months. Luckily, many markets in New Hampshire have an entirely separate winter season offering many of the same products that you love at other times of the year, with some seasonal favorites as well like baked goods, maple syrup, and handmade crafts. The NH Department of Agriculture has a list of markets throughout the state. Many markets use Granite State Market Match during the winter, and stores continue their Double Up Food Bucks programs through December.

Don’t forget about the many local food and drink products at co-ops and farmstands, too. Try a new seasonal wine or beer you’ve never had before, or get a locally-made ready-to-eat pie if you want one less thing to worry about for Thanksgiving! It can also be helpful to think creatively – what is something new that your family might love, and could become a new tradition (for example, joining the Cider Monday festivities!)

Homemade Holiday Favorites

While creating delicious foods with local ingredients from scratch is not something everybody has time for, it can certainly be rewarding (and impressive) to make a few dishes for your relatives and friends! Dig out Grandma’s recipe cards and swap out some ingredients for things you can find locally – how about using farm-fresh eggs in your eggnog this year? Try those sweet potatoes that you bought at the farm just down the street for fresh candied yams? Use the kitchen as a learning opportunity too, to show the kids where their food comes from and the value in making things yourself.

If you don’t have time, that’s okay too. Try to find some prepared foods using local ingredients, like dinner rolls, or swap out a few sauces and condiments for ones made in NH. You can also save yourself a lot of effort and stress by encouraging family members to bring dishes they’ve made to the holiday table.

The Main Attraction: Turkey

Turkey is by far the most popular holiday food, and every family seems to have their own secrets for preparing the best and juiciest turkey. Instead of picking up a less-flavorful bird from the supermarket this year, think about ordering a farm-fresh heritage or pasture raised turkey from your neighborhood farmer, instead. New Hampshire is full of family-owned small farms that raise turkeys – just check out these lists by The Heart of New England or New England Today (note that these are by no means comprehensive). You can also do a quick search for “turkey” on Local Harvest. Our best tip is to order soon, because farm-fresh turkeys are limited and often sell out very quickly!

Giving Back

If you have the means, give back to your community members by donating food items, money, and time to local food pantries and the NH Food Bank, many of which run special holiday basket programs during the winter. Make sure to call first or look online to see which items each place needs the most.

You can also consider hosting your own holiday food drive, or encouraging your child’s school to. The NH Food Bank also has a new license plate decal you can purchase as a charitable contribution while also showing your support! Don’t forget about other organizations that support local food and farming such as conservation trusts, homeless shelters, charitable foundations, schools, and farmer’s unions!