From American Farmland Trust, March 2009

Buying locally from nearby farmers who care for the land can provide consumers with more than fresh food. Residents of the New York City metropolitan region who buy Pure Catskills branded products are also supporting the farmers who keep NYC’s drinking water clean.  During the past decade, Catskill farmers have worked in cooperation with the Watershed Agricultural Council on a unique land protection and environmental stewardship program that keeps the watershed’s streams and reservoirs pristine-the same watershed that supplies drinking water to millions of New York City residents. Now, through a local food map and other resources, the new Pure Catskills initiative is helping consumers locate products from the farms that grow wholesome local food and clean water.